Mark Johnson
Contact Mark JohnsonMark Johnson
Mark is a cofounder and senior leader at Innosight, Huron’s strategy and innovation business, and has been a strategic adviser to both Global 1000 and startup companies in a wide range of industries.
About Mark
Mark has over 25 years of experience helping organizations create new growth strategies, navigate industry disruption, build innovation capabilities, and manage corporate transformation. As a cofounder and leader at Innosight, he has advised companies in the automotive, healthcare, aerospace, enterprise IT, energy and consumer packaged goods sectors, to name a few. He has also advised Singapore’s government on innovation and entrepreneurship.
Mark’s seminal book Reinvent Your Business Model: How to Seize the White Space for Transformative Growth was recently reissued by Harvard Business Review Press. He is also a coauthor of Dual Transformation: How to Reposition Today’s Business While Creating the Future, and most recently Lead From the Future: How to Turn Visionary Thinking into Breakthrough Growth, which is at once a manifesto for visionary thinking and a hands-on guide to long-term planning, strategy development and execution within established organizations in the business world and beyond.
Prior to cofounding Innosight with Harvard Business School professor Clayton M. Christensen, Mark was a consultant at Booz Allen Hamilton, where he advised clients on managing and implementing comprehensive change programs. Before that, he served as a nuclear power-trained surface warfare officer in the U.S. Navy.
Areas of Expertise
- Enterprise Strategy
- Innovation and Commercialization
Industries
- Life Sciences
- Education & Research
- Industrials and Manufacturing
Education & Certifications
- MBA, Harvard Business School
- M.S., Columbia University
- B.S., United States Naval Academy
Available to Purchase
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Lead from the Future: How to Turn Visionary Thinking into Breakthrough Growth
In Lead from the Future, Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing that they call “future-back,” which allows any manager to become a practical visionary.
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Reinvent Your Business Model: How to Seize the White Space for Transformative Growth
Named a Top 10 Business Strategy book of 2018 by Inc. magazine, Reinvent Your Business Model: How to Seize the White Space for Transformative Growth provides an eminently practical framework for understanding how a business model works. It lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise.
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Dual Transformation: How to Reposition Today’s Business While Creating the Future
Dual Transformation lays out an approach to reposition today’s business to maximize its resilience while at the same time creating tomorrow’s new growth engine.
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Seizing the White Space: Business Model Innovation for Growth and Renewal
Business model innovation is the key to unlocking transformational growth—but few executives know how to apply it to their businesses. In Seizing the White Space, Mark Johnson gives them the playbook.
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